12 TIPS ON HOW TO PREPARE AN OPEN HOUSE
By John Nunez, REALTOR® Berkshire Hathaway HomeServices Homesale Realty, Hanover, Pennsylvania
January 9, 2017
“By Failing to Prepare, You Are Preparing to Fail” * Benjamin Franklin
An Open House is a celebration of a new life for a house. It is an important marketing activity in the strategy complex to sale a house. It is a social event and it should be organized as such.
It requires planning and here are some tips.
- Gather all the pertinent information and flyers to conform a Visitors to hand out. Remember that color, and pictures make the day. Include some neighborhood statistics if available.
- All lights in the property must be turned on.
- Your Visitor Package must contain elements of education from your trusted Mortgage Brokers and other associated suppliers.
- Break the ice by welcoming your visitors and introducing yourself. Do no hand a business card at this point. Let them come in and register.
- Distribute Door Hangers in the neighborhood – invite the neighbors to the event and promote yourself and other properties you list or that are listed by members of your team and your company. In that order. This is a very direct way of testing your marketing.
- Ask your visitors to please register. This is then a good time to ask questions like: how long are you being looking, are you renting. And at the end: how do you like the property.
- Have snacks/cookies or other goodies ready for your visitors. BE YOURSELF and don’t try to monopolize any conversation between you and your visitors. AND … LISTEN, LISTEN, LISTEN
- Go in well versed on the quality of the house and be prepared to answer questions like: property taxes, transportation, shopping areas in the neighborhood, age of major appliances: furnace, water heater, fridge, etc. At this point you can produce the SELLER DISCLOSURE FORM. You will be the “sounding board” and a reflection of the genuine interest you have in these visitors.
- MOST VISITORS LIKE TO BE PAMPERED – BE READY TO GIVE THEM THE GRAND TOUR OF THE PROPERTY.
- OUTLINE THE MOST OUSTANDING ITEMS IN THE PROPERTY: LARGE BATHROOM, JACUZZI, NEUTRAL COLORS, DECK, AND SO ON. JUST PONT TO THEM – do not “over-describe” them just point to them
- Look for telltale signs that your visitors are interested in the property, namely they are “moving in…” things like assigning or asking the kinds about their favorite room in the house or trying to mentally work their furniture measurements or making comments about space.
- MAKE SURE YOU TURN OFF ALL THE LIGHTS AND CLOSE ALL THE DOORS OR OPENINGS BEFORE YOU LEAVE.